La Tucita

Inspired in Maria Eugenia Llamas’s character in her roles during the Golden Age of Mexican cinema (late 1940s and 1950s), “La Tucita” is a modern reinterpretation of a traditional Mexican bar or “cantina”. The design approach was hand made typographic work for the logotype, inspired in Mexican roots and traditions, as well as an icon extracted from early Mexican pictograms.

For the entrance, the logotype is hand drawn and painted by artist Concho the Mexican from Pennniroyal. (
Interior design by: Interioritza
Vinyl post production by: Visual Real (